BIOGRAPHY

Anas El Fekky is a politician & PR professional with four decades of experience spanning various sectors, including publishing, cultural enhancement, political governance, crisis management, media production, and broadcasting. born in Al Giza, Egypt on October 14, 1960 , graduated from Cairo University’s Faculty of Commerce, Business Administration, and Management in June 1983. He is a proud husband, father of four, and grandfather of four.

A Publishing Pioneer & Literacy Advocate:

Anas El Fekky embarked on his publishing journey in 1983, paving the way for a new era of educational and language program distribution.


Co-Founding Publishing Houses

In the span from 1985 to 1987, El Fekky embarked on the entrepreneurial journey of co-founding several publishing companies. Among these were the Modern Scientific Foundation and Egytalia, a unique Egyptian-Italian Publishing Company. This latter venture was a collaboration with the renowned Italian publisher Walk Over – Logano- Italy, known for publishing the Encyclopedia of the Child (from birth to teenage) in Arabic language. These establishments have played a critical role in the dissemination of an extensive array of educational content. From encyclopedias to educational resources, language programs, and literary works.


Establishing the Egyptian Cultural Group Ltd. (ECG)

In 1986, El Fekky further solidified his commitment to the publishing industry by establishing the Egyptian Cultural Group Ltd. (ECG). This venture heralded a new chapter in Arabic publishing for multivolume reference materials, as the ECG became the sole representative for World Book International in Egypt. Through ECG, El Fekky spearheaded the translation and publication of a diverse array of reference materials and encyclopedias in Arabic. publishing for multivolume reference materials. The most notable among these was the Arabic translation and publication of «Childcraft, The Young Scientist Encyclopedia, The Arabic Junior Encyclopedia, The Green Corner library and the millennium edition of Arabic Guinness book of records. Moreover, ECG made a significant contribution by unveiling “The Encyclopedia of Modern Egypt”,and «Encyclopedia of Women Across the Decades.» This notable 10 volume reference was originally penned and edited by a distinguished editorial board led by the renowned Egyptian writer, Anis Mansour. The encyclopedia provides a comprehensive historical analysis of women’s roles and contributions across various epochs. In addition, ECG also took on the project of publishing the first comprehensive reference on Egyptian media in the new millennium. This special reference, produced in collaboration with the Ministry of Information in Egypt, serves as a definitive guide to the evolving media landscape in the country.


Literacy and Cultural Enrichment

Between 1987 and 2002, El Fekky’s dedication to promoting literacy went beyond his professional role in the publishing sector. He volunteered his time and expertise to several influential initiatives and campaigns, demonstrating his commitment to literacy and cultural advancement. As a member of the supreme committee of the national reading campaign, “Reading for all” directed by Mrs. Suzanne Mubarak, the First Lady of Egypt (1981-2011), El Fekky made pivotal contributions. he spearheaded numerous literacy campaigns, including the impactful «Reading for All» and «Read to Your Child» initiatives. “The one million book initiative”. These efforts not only increased awareness about the importance of literacy but also encouraged Egyptian families to make reading a part of their daily lives.



El Fekky’s commitment to promoting literacy and cultural advancement was evident in his board positions at the Integrated Care Society (ICS) and the Egyptian Board on Books for Young People (EBBY) and the Egyptian Publishers Association. He also made contributions to the Annual Suzanne Mubarak Award for the best children’s books. This award provided a crucial platform to showcase exceptional children’s literature and nurture emerging talent in the field


A Journey in Political Governance

Anas El Fekky’s foray into political governance commenced in 2002 with his induction into Egypt’s National Democratic Party (NDP). He was nominated to several key positions within the party, as member of the Supreme Council of Policy and the Supreme General Committee of the NDP. In addition, He also served as the Head of the Committee of Youth and Political Culture. In this capacity, he championed the cause of youth involvement in politics, cognizant of their pivotal role in shaping Egypt’s future.

Leadership in Cultural Promotion and Talent Nurturing

In 2002, Anas El Fekky assumed the role of the First Undersecretary of Culture and the Chairman of the General Egyptian Public Cultural Organization (GEPCO). The GEPCO, under his stewardship, managed an extensive network of cultural centers across Egypt, serving as a platform for talent discovery in music, art, theater, folkloric dancing, and Egyptian literature.



As the Chairman of the GEPCO, He orchestrated a range of initiatives that not only promoted cultural activities and events but also nurtured and showcased talent across the country.



During his tenure, he was instrumental in the establishment and revitalization of numerous cultural centers, turning them into vibrant hubs for artistic and literary activities. These centers provided a stage for artists, writers, and cultural enthusiasts to express, share, and celebrate Egypt’s rich and diverse heritage.



He also facilitated several cultural exchange programs and festivals that effectively showcased Egypt’s cultural richness to the public, while simultaneously introducing diverse global cultures to the Egyptian public. In addition to these initiatives, he drew on his extensive publishing experience to enhance the quality of literary works in Egypt. He revitalized and published new editions of the «Modern Culture Magazine» and the children’s magazine, «Qatr Al Nada».



Furthermore, he sponsored a broad spectrum of publications featuring emerging writers from across Egypt.

Minister of Youth and Sports

(July 2004 – February 2005)

Anas El Fekky was appointed as the Minister of Youth and Sports in July 2004, a role he effectively embraced for seven months. His tenure was marked by a keen focus on fostering youth talent and enhancing the country’s sports landscape. His strategic planning and support of Egyptian athletes, particularly in preparation for the Olympic Games, led to noteworthy achievements. Under his auspices, the Ministry executed extensive training programs and provided essential resources, which empowered athletes to excel. This strategic approach was rewarded by Egypt securing five Olympic medals in Athens Olympics 2004.



In the realm of sports infrastructure, he initiated the construction and upgrade of numerous youth centers and sporting facilities across Egypt. His vision ensured these venues were equipped with top-tier amenities, creating an ideal environment for talented youth and athletes to train and attracting prestigious international sporting events to Egypt. A significant achievement during his tenure was the preparation of a comprehensive proposal, including detailed arrangements and requirements, for Egypt’s bid to host the African Cup of Nations. This initiative showcased Egypt as a capable host for large-scale international sports events. His commitment to fostering civic education and promoting volunteerism was further demonstrated by his establishment of the first Civic Culture Center in Egypt.



Through this center, he provided opportunities for youth to participate in leadership programs and promote a culture of civic engagement and volunteer work. Moreover, he developed a series of policy papers to guide investments in the sports industry, promoting the concept of ‹Sports as Business› in Egypt. Furthermore, he also championed the integration of sports into educational settings. He led initiatives to promote physical education and cultivate an athletic culture among Egyptian youth, thereby contributing to the development and wellbeing of the country’s younger generation.

Minister of Information

(February 2005 - Febrauary 2011)

Anas El Fekky was appointed as the Egyptian Minister of Information on February 14, 2005. His tenure was marked by significant strides in public relations and crisis management. He led the expansion of the government’s PR efforts globally, working with multinational lobbying agencies, crafting strategic plans for key international campaigns like the 2004 amendments to the Egyptian constitution referendum, the 2005 presidential elections, and the Davos - Sharm Elsheikh Economic Forum. He commanded a team of lobbyists in Egypt and built strong partnerships with global lobbying agencies, such as CLS strategies-USA, Bell Pottinger -UK and Havas - France, further amplifying the government’s reach and influence. At a time when Egypt was navigating a series of presidential and parliamentary elections, as Minister of Information was responsible for devising a fresh blueprint for media representation of electoral candidates.



This involved creating innovative rules and guidelines, as well as establishing a robust system to supervise the media’s coverage and conduct. In addition, he welcomed international media organizations, news agencies, and journalists, providing them the opportunity to fulfill their roles in election coverage. This was a strategic move aimed at cultivating a setting that supports unbiased and open reporting, thereby promoting complete transparency and thorough coverage of these significant electoral milestones.



His crisis management skills were crucial during national emergencies, including the swine flu and bird flu outbreaks, and the terrorist attacks that plagued the nation. Beyond his efforts in shaping media coverage of elections, he also played a significant role in evolving the landscape of television programming. He developed a variety of TV show formats and political programs, which amplified the benchmark for freedom of expression.



These platforms opened an unprecedented avenue for all political parties to articulate their viewpoints on state TV without any constraints. It was a significant stride towards fostering a democratic ethos, as these programs provided an equal and fair opportunity for diverse political ideologies to be freely voiced and heard. This initiative not only enriched the quality of political discourse but also strengthened the democratic fabric of the nation.

Transforming Media Production and Broadcasting

El Fekky’s vision instigated a comprehensive transformation of state television and significant public broadcasting channels. His relentless drive to innovate and modernize led to a sweeping rebranding and revitalization of state TV channels, including the renowned Nile Channels. This successful reformation was reflected in a notable surge in viewership and a considerable boost in advertising revenues.



His relentless determination to usher in a new era of modernity birthed Egypt’s first cutting-edge broadcasting center. This upward trajectory was further amplified by his strategic decision to launch the Nile Sat 201, an initiative that solidified Egypt’s dominant position in the realm of satellite broadcasting services. Under his leadership, the Egyptian Media Production City witnessed a two fold expansion of production studios from 2005 to 2010. This growth triggered a significant increase in the production of scripted series and Egyptian dramas.



Through these efforts, El Fekky didn't just raise the bar for Egyptian media—he redefined it, propelling the industry into a new era of innovation and excellence.

Ensuring Responsible Broadcasting

In a bid to foster responsible broadcasting, El Fekky guided the government in formulating a new Code of Ethics. This measure resulted in the suspension of some channels backed by fundamentalist groups, demonstrating his commitment to balanced and fair media practices. He also spearheaded various awareness campaigns, leading a team of media experts in devising strategies for promoting birth control, tourism, and political participation. Anas El Fekky resigned as Minister of Information on February 12, 2011, following the January 2011 Egyptian Uprising. Despite facing numerous political accusations and legal charges, he was found innocent of all charges on February 2014.

Entrepreneurial Journey with Content.Plus

Anas El Fekky launched Content.Plus in 2016, embarking on an entrepreneurial journey that has seen the Egyptian firm specialize in PR and communication, media, and publishing. The company provides a comprehensive range of services, including media consulting, strategic consultation, and content strategies for TV networks, PR and marketing campaign design, TV program format development, and existing media outlet revamping.



Content.Plus has established affiliations with numerous PR and marketing agencies across the region and served as the local affiliate for Havas in Egypt between 2018 and 2023. The company has effectively crafted and deployed a multitude of PR and marketing campaigns for a broad array of clients, both local and multinational, across diverse industries. With his background and expertise, he offers specialized services in political coaching and media advising. His clientele includes regional media platforms, emerging talents, aspiring politicians, and high-profile individuals. He also provides advanced training programs on public speaking, crisis management, and media relations.



Moreover, he leads a talented team of writers skilled in crafting speeches and ghostwriting memoirs and autobiographies for distinguished figures in Egypt and the broader MENA region, further enriching the company’s offerings.

A Multifaceted Media Consultancy and More

Anas El Fekky provides a multifaceted range of services, including media consultancy, political advising, public speaking training, PR expertise, spin doctoring, and publishing. As the founder and CEO of Content. plus, a premier PR, media, and publishing firm based in Egypt, he leverages his vast experience in governance and media to provide advanced training programs in public speaking, crisis management, and media relations.

Media Consultancy Services

Content.plus offers comprehensive media consultancy services, advising clients on strategic communication, content strategy, and brand enhancement. He is known for his innovative approach in revamping TV program formats and existing media outlets, providing consultancy services to various satellite networks, and assisting in their rebranding and restructuring endeavors.

Public Speaking Coaching

El Fekky’s focus on effective and persuasive communication is reflected in his public speaking coaching, which caters to individuals at various levels. His approach instills confidence in his clients, equipping them with the skills needed to deliver engaging speeches on any platform.

Political Coaching

His political coaching provides expert guidance on political communication, policy development, and campaign strategy. His services are highly valued by both budding politicians and established leaders, helping clients successfully navigate the intricate world of politics

Spin Doctoring and Crisis Management

He excels in shaping public perception and managing crises. He offers strategic guidance to clients, helping them craft resonant public statements and manage their public image. His crisis management skillsassist clients in mitigating potential damages and navigating reputational challenges.

PR Advisory Services

El Fekky’s PR advisory services extend beyond coaching and spin doctoring. He assists clients in managing their public image and effectively handling public relations challenges, with a strong focus on strategic messaging and crisis communication. His expertise in PR and communication extends to designing effective election campaigns for candidates running in parliamentary elections, as well as for various NGOs and federations. He provides a complete vision and strategy for these campaigns, ensuring that they are tailored to the specific needs and goals of each candidate.

Speechwriting and Ghostwriting Services

His extensive experience in public speaking and narrative craftinghas led him to provide professional speechwriting and ghostwriting services. He excels at creating engaging and persuasive speeches for various occasions, and specializes in crafting memoirs and autobiographies for public figures, working closely with clients to articulate their experiences and values into captivating narratives while maintaining confidentiality and sensitivity